In the fast-paced world of healthcare, there's an opportunity to develop an innovative lead management platform that streamlines operations and enhances efficiency. Our challenge is to create a brand identity that reflects modernity, speed, and agility.

To leverage this opportunity, our branding strategy revolves around crafting an identity that speaks to the cutting-edge nature of our platform. The brand need to feel dynamic, forward-moving elements, signifying progress and efficiency.

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Opportunity Statement:

Health industry is mostly lack of modern branding and these kind of innovative ideas. So it was super exciting to define colors and combine them with brand identitity. As font we wanted to have a dynamic image with the logo and more traditional with the platform use for efficiency.

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Design Decisions:

• Dark blue for trusting and wisdom; petrol blue for teamwork; yellow for innovation and dynamic energy and white for honesty.
• Source Sans font use for app and web platform due to its easily readable design.
• Color combination possibilities for personalization within the branding colors.