Our journey began with the mission to transform a traditional music streaming service into a contemporary brand that resonates with both the current and future generations of listeners.

As the music industry evolves, we recognized the opportunity to rebrand this platform as the ultimate destination for background music, enhancing various experiences in homes, offices, and businesses.

Although our primary customers were restaurants, hotels, bars, shops, malls and hospitals; we saw the opportunity to reach individual homes.

This brand need to combine the generational gap and be closer to new generation in order to survive in this fast changing and competitive music world globally.

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Opportunity Statement:

This project would involve redesigning our platform's interface to make it sleek, intuitive, and user-friendly. Developing innovative features such as mood-based playlists and dynamic cross-genre suggestions excited us. These additions will not only enhance user experience but also establish our platform as the go-to choice for background music.

To seize this opportunity, our strategy is to blend the old and the new. We will introduce "Timeless Mixes," curated playlists that feature a harmonious blend of classic and contemporary tracks. This approach will create an environment where users of all ages can connect and enjoy music together.

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Design Strategy:

• Go classic and timeless while staying in always trend colors, black, grey, deep blue, grey blue and white.
• Font choice needs to be relaxing, easy to read and modern looking.
• Have a approachable and simple tone as the service workers prefer.