The opportunity at hand is to establish a new-generation social media platform that celebrates authenticity and genuine connections. In an age marked by carefully curated online personas, our challenge is to create a space where users feel comfortable being themselves.

Loop’s main audience were gamers and sports fanatics. Our research led us to design to have a dark based theme first.

Opportunity Statement:

In the ever-evolving landscape of social media, there's an opportunity to establish a new-generation platform that captures the essence of vibrancy, creativity, and self-expression. Our challenge is to create a brand identity that resonates with users seeking a dynamic online space.

To leverage this opportunity, our branding strategy revolves around crafting a visually striking identity. We'll design a logo that embodies the platform's essence—bold, dark, and inclusive. A lively color will evoke a sense of excitement in darker color selections, and a modern typography choice will reflect the platform's adaptability to more groups of user personas.

Design Strategies:

• Dark grey colors and light grey colors to capture neutalization in each comment.
• Bold and accessible color choices to highlight most liked and most disliked.
• Orange is the main color to energize and add fresh to the application sensation.
• Modern and simple font use to attract more users to read with joy.

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