let's talk
When we start collaborating with the Astro Nutz design team, we knew them as a passionate textile designers who wants to create a children’s textile brand with only sustainable and renewable materials to inspire the youth about space travel. They wanted children to learn the fact that without sustainable living there was no space travel and exploration.
One Astro team to another, we were excited to fulfill their vision and create a space journey experience for the kids and adults while shopping for children home textiles.
We wanted this e-commerce website is where this magic unfolds. We craft space-themed designs and meticulous illustrations, offering an engaging user experience. In Figma, with our versatile design solutions, we aim to bring creativity to life.
AstroNutz had an exquisite collection of premium organic materials and creative patterns for babies and kids ready to dazzle. The challenge? Navigating the exclusive A+ market of moms, where popular brands often overshadow quality.
Our adventure needed to begin by getting to know the moms inside out. With their aspirations in mind, we were excite to embark on a journey to shape a brand and design strategy that would make online shopping an enchanting experience.
At Astro Nutz, we saw challenges as opportunities. Our quest to offer something unique in a world of popular brands fueled our journey to deliver not just products but a memorable shopping adventure.
At Astro Nutz, our journey to showcase an outstanding collection led us through captivating photoshoots and engaging conversations with model moms. We aimed to immerse ourselves in their bathing and swimming routines, essential to presenting our premium organic cotton bathwear and beachwear.
Meeting three remarkable mothers in those photoshoots, each with children of different ages, revealed their appreciation for thoughtful gestures like small gifts and exclusive discounts, ingredients for building loyalty. We also delved into optimizing the checkout and cart experience, recognizing their penchant for reevaluating choices.
Astro Nutz's commitment extended to translating insights into personalized user profiles, guaranteeing our valued clients a shopping experience designed just for them.
Through initial user research and interviews, we discovered that moms in the A+ market value sustainability and quality, but are often swayed by well-known brands.
These insights guided our approach to create a compelling narrative and engaging shopping experience that highlights Astro Nutz’s commitment to organic materials and innovative designs. Understanding their preferences and shopping behaviors was key to shaping a user-centric e-commerce platform.
Our MVP focused on creating an intuitive and delightful user experience. We incorporated feedback from model moms, optimized the checkout and cart process, and personalized user profiles to ensure a seamless shopping journey.
The MVP included immersive space-themed visuals and interactive elements to captivate both kids and parents, aligning with Astro Nutz's vision of blending sustainability with the wonder of space exploration.
.png){kind=small}